> For the complete documentation index, see [llms.txt](https://docs.dexpay.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.dexpay.io/for-merchant/how-merchants-are-incentivized.md).

# How Merchants Are Incentivized

Merchants are allowed to create both buy and sell ads simultaneously. This allows them to buy assets at a price and simultaneously sell back at a slightly higher price. This is beneficial to both the users and merchants of DexPay. 

Users get instant trading liquidity while merchants make profit off the difference in their buy and sell rates. An example of this is illustrated below.

Ana is a merchant on DexPay and creates two ads to buy and sell 10000 usdt respectively

Ana  buys 10000 usdt from Chris (A seller on DexP2P) at $0.99 per usdt, and sells 10000 usdt to Bob (A buyer on DexP2P) at $1.01 per usdt. 

Ana makes $200 profit while persons B and C enjoy the instant liquidity that is crucial to a seamless trading experience.

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